Company Philosophy

UR Curly conditioner for natural hairAll products are not created equal.

At U R Curly, we have an appreciation for people with textured hair and understand that making the decision to embrace ones’ natural tresses begins an important journey. Because natural hair has unique needs, to remain healthy looking and strong, certain ingredients should be avoided and others embraced.

U R Curly is made with ingredients that produce results we feel exceed the expectations of the textured hair community. One such is our key ingredient, Abyssinian Oil. Among other benefits, Abyssinian Oil delivers a luster and luminosity that will prove to perfect your curls.