We’re a different kind of product line.
U R Curly products are specifically designed to meet the unique needs and desires of the natural hair community. The community is a growing niche market within the United States and we are finding that it’s being crowded by companies who don’t understand our consumer.
Natural hair women are passionate about their hair and make informed decisions about the products they choose to use. U R Curly believes that it is important to produce products that show that we understand the textured hair journey and that we are part of it.
All curls are not the same.
Due to the unique needs of textured hair, we have formulated a product line that moisturises, conditions, protects and styles in a way we feel is different from any other product on the market. We have extensively tested the U R Curly product line for months and feel that our users will love U R Curly and agree that the line exceeds their needs.